We pride ourselves on our premium product offerings. All of our products are made in the USA using natural ingredients and cruelty-free processes. Our hair care products are PETA-certified cruelty-free, sulfate-free, paraben-free and safe for color treated hair. Most of our products are PETA-certified Vegan. Additionally, all of our naturally sourced ingredients are pure and obtained from the most intensely scouted and scrutinized locations.